I have always filled my days with some sort of artistic, creative outlet. Ever since I won the coolest cabbage patch kid in a coloring contest as a little girl, I was sure I’d be doing some form of art for the rest of my life. I grew up in the south bay area of beautiful California. I traveled down to San Diego to go to college for graphic design, and I instantly fell in love with this big town. There is endless inspiration here, from the gorgeous beaches and cliffs, the valleys and mountains, and even out east into the beautiful deserts.
If I’m not designing something for someone, I am usually found somewhere trying to solve a problem (that probably isn’t mine). To kill any extra time I may have, I keep busy with my two boys, and my inexhaustible list of hobbies (which includes, but is not limited to): cooking and baking, camping and hiking, volunteering for the school, Little League and local community, making jewelry or furniture, arts and crafts with my boys, welding with my husband, watching movies, event and party planning, and looking for answers to all kinds of questions.
The urge for good design is the same as the urge to go on living.
My main objective on all my assignments is to produce breakthrough creative, from concept to completion, that is on target and gets immediate results.
I excel in leading creative processes for formulating brand strategies and marketing campaigns, brainstorming, designing compositions, preparing client presentations and executing the “big idea”.
I thrive in any growth-oriented environment where others have a similar level of passion and excitement to learn and succeed. With the inevitable ever-changing deadlines of this industry, I exude a hands-on attitude for completing projects and tasks on time.
I am a versatile component that can serve as a key role for the project leader, or take charge and direct the scope and execution myself. This has allowed me to develop trusted, strategic relationships with clients, vendors and agency partners.
Design is not making beauty beauty emerges from selection, affinities, integration, love.
As an essential part of any successful creative solution, I serve as a trustworthy, dedicated artist who can create and maintain project timelines, milestones and tasks according to specific project’s needs. I am able to analyze and develop solutions for issues related to scheduling, efficiency, budgeting, vendor costs, and quality of overall work. I am proficient in all details related to offset, digital and letterpress printing, web and app development and design, and video storyboarding and production.
Previous work has involved me as the lead or team player for just about any visual communication solution that you can think of, including brochures, CVA’s, sell/data sheets, corporate identity packages, executive presentations, web and app IA, UI, UX, and workflows, video production, trade show and events booths and graphics, packaging, direct mail and email marketing, SEO and SEM strategies, brand and logo guidelines, infographics, signage, apparel and much more.
Creative and executable ideas that are sure to exceed expectations.
Purposeful and efficient in planning and executing well-rounded campaigns.
Foresight and direction to align all project elements and/or team members.
Color does not add a pleasant quality to design - it reinforces it.
Strategic and visionary creative director with over 13 years of strong design and leadership experience, accustomed to surpassing expectations in deadline-driven environments. Managed internal creative services team of 8+, along with external agencies, to build a strong track record of powerful, elegant, and successful designs.
Effective in analytical problem solving, understanding of market trends and innovative solutions, and efficient strategy implementation. Leader in fostering creativity and professional growth in team members, and thrives in an energetic, challenging and collaborative environment.
Creative Director | Brand Builder | Analytical Thinker
San Diego State University | Bachelor of Arts, Applied Arts & Sciences, Emphasis in Graphic Design | December 2003
Approach every challenge and opportunity with integrity, creativity, analytical thinking, and follow through with open-mindedness and complete dedication.
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